MyIdeaGuy.com

Recently my wife and I delivered a VERY important presentation to the President of Scholastic Canada and her executive team.

We were pitching them on the idea of getting involved with a campaign that we run for our charity called Write To Give (www.WriteToGive.com).

Getting this kind of opportunity isn’t easy and admittedly, we were nervous.

But here’s what we learned from this experience…

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Recently I flew down to Memphis to meet with my business partner Tracy Childers.

If you’ve ever flown into Memphis there is something you’ve likely witnessed.

For me, this “thing” is a great reminder of the kind of hurdles we face as entrepreneurs – and how to overcome them.

Let me explain…

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NOTE:  I’ll be interviewing Best-Selling author Dan Ariely and would love your questions.

Backstory…

I’ll admit… I’ve always been fascinated by human behavior.

It’s probably the reason I love marketing so much.  The more we know about how people make certain decisions, the better we can position our products to meet their needs.

That’s why the book “Predictably Irrational” by Dan Ariely was so fascinating to me.  It’s all about how we make completely irrational decisions when “triggered” by certain factors.

I recently found a couple videos where Dan describes what he found in his research…

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You see retail stores do this all the time in an effort to get you “in the store”.

They’ll tie their marketing into annual events or holidays because it gives them a good “reason” to create a new promotion.

However, you rarely see online entrepreneurs do this.

Why?

Not sure.

But it can be very effective because it gives you another reason to connect with your customers and prospects.

Here is a great example that demonstrates how one company has nicely tied a promotion into an event that will be in the minds of millions around the world…
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