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Recently there was a good article posted on Inc.com with best-selling author Gary Vaynerchuck (who we interviewed last year).
In it, Gary argues that we should all look to build our “personal brand” (more so than your “company brand”).
Here’s the article:
http://www.inc.com/articles/2010/10/gary-vaynerchuk-on-personal-branding.html
While I agree in many respects, I also think it’s important to maintain a balance between building the “personal” vs. “company” brand for 3 main reasons:
- It’s the responsible thing to do
- It’s the smart business move
- It’s less stressful for YOU
Here’s what I mean…
Read more…