Comments on: $1.44 Goes Farther Than You Expect http://myideaguy.com/blog/144-goes-farther-than-you-expect/ Tips, Tricks and Strategies For Online Marketing Success! Mon, 28 Jun 2010 07:24:51 -0400 http://wordpress.org/?v=2.8 hourly 1 By: jack "Internet Wealth System" Sinclair http://myideaguy.com/blog/144-goes-farther-than-you-expect/comment-page-1/#comment-1684 jack "Internet Wealth System" Sinclair Sun, 21 Sep 2008 23:43:21 +0000 http://myideaguy.com/blog/?p=339#comment-1684 Stu, You really put great marketing into perspective here. Great product, great customer service, and a bit of Cialdini will do wonders to any business. Cheers, Jack Stu,

You really put great marketing into perspective here.

Great product, great customer service, and a bit of Cialdini will do wonders to any business.

Cheers,

Jack

]]> By: Mickey Wong http://myideaguy.com/blog/144-goes-farther-than-you-expect/comment-page-1/#comment-1667 Mickey Wong Wed, 17 Sep 2008 15:40:20 +0000 http://myideaguy.com/blog/?p=339#comment-1667 Thanks, Stu, for this story. In a previous life, I was a restaurateur. We would often give our diners a dish "on the house". As well a being a nice surprise for them, it was a chance for them to sample some of our other wonderful dishes, which they would often order on their next visit. It cost us very little but the impact was huge. We also surprised diners with a complimentary drink on the house after their meal. Again the cost to us was small. Did people come back to our restaurant? Regularly. Did they recommend us to others? All the time. We were the most expensive restaurant in town but were always packed with diners. We treated these 'costs' as an investment in marketing our business and it paid off handsomely. I still continue to use this in my business today because it works. Mickey Thanks, Stu, for this story.

In a previous life, I was a restaurateur. We would often give our diners a dish “on the house”. As well a being a nice surprise for them, it was a chance for them to sample some of our other wonderful dishes, which they would often order on their next visit. It cost us very little but the impact was huge.

We also surprised diners with a complimentary drink on the house after their meal. Again the cost to us was small.

Did people come back to our restaurant? Regularly. Did they recommend us to others? All the time. We were the most expensive restaurant in town but were always packed with diners.

We treated these ‘costs’ as an investment in marketing our business and it paid off handsomely. I still continue to use this in my business today because it works.

Mickey

]]> By: Ian del Carmen http://myideaguy.com/blog/144-goes-farther-than-you-expect/comment-page-1/#comment-1666 Ian del Carmen Wed, 17 Sep 2008 15:36:15 +0000 http://myideaguy.com/blog/?p=339#comment-1666 When I was working at McDonald's manning the counter, whenever a lady customer asks for ketchup packets, I'd ask "how many packets?" and when she says "just one" or even "2 packets please" - I'd say: "I'll make it THREE so it means 'I Love You' ..." Always gives giggles. And when the customers come back, they always queue on my counter... :) Ian del Carmen <a>http://IanDelCarmen.com</a> When I was working at McDonald’s manning the counter, whenever a lady customer asks for ketchup packets, I’d ask “how many packets?” and when she says “just one” or even “2 packets please” – I’d say:

“I’ll make it THREE so it means ‘I Love You’ …”

Always gives giggles. And when the customers come back, they always queue on my counter… :)

Ian del Carmen
http://IanDelCarmen.com

]]> By: Paul http://myideaguy.com/blog/144-goes-farther-than-you-expect/comment-page-1/#comment-1665 Paul Wed, 17 Sep 2008 15:24:52 +0000 http://myideaguy.com/blog/?p=339#comment-1665 Stu, Great article, and terrific information. We all need insight like this, because whether we want to think it or not, everything we do in life, whether business or otherwise, can be brought to the way we handle our relationships. Even though you had never patronized the restaurant prior to this experience, it made the impact necessary to reciprocate. We all need to decide how we will respond to the "gifts" that come our way, whether they are in similar fashion as your experience or otherwise. Our nature is such, that when we receive a gift, we do want to reciprocate. Word of mouth is one initial way, but I am sure we can all consider further follow-up beyond that. Thanks again for sharing your story. I hope others get inspired to see how they can pass on their gifts to others. Paul Stu,

Great article, and terrific information. We all need insight like this,
because whether we want to think it or not, everything we do in
life, whether business or otherwise, can be brought to the way we
handle our relationships.

Even though you had never patronized the restaurant prior to this
experience, it made the impact necessary to reciprocate.

We all need to decide how we will respond to the “gifts” that
come our way, whether they are in similar fashion as your
experience or otherwise. Our nature is such, that when we
receive a gift, we do want to reciprocate.

Word of mouth is one initial way, but I am sure we can all
consider further follow-up beyond that.

Thanks again for sharing your story. I hope others get
inspired to see how they can pass on their gifts to others.

Paul

]]>