Marketing and advertising the old way can be excruciatingly expensive (as you’ll see in the video within this post).

It just isn’t feasible for the small business owner or start up entrepreneur to even think about marketing using traditional methods.

Unfortunately it’s rare for anyone to learn how to effectively market their products and services using direct response unless they learn it on their own.

It’s not taught in 99% of all business schools - I should know because I attended one of the best business schools in Canada and would say I use 5% of what I learned there.

So where does a small business owner turn for help?

Read the rest of this entry »

As part of the Idea Incubator training series, Armand Morin discussed something interesting that got me thinking.

He talked about the popularity of Google Adwords and how so many people are using them which is driving up the costs of advertising there.

That’s when he said something that triggered a thought about another alternative solution.

Read the rest of this entry »