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Archive for May, 2007

Computer vs. Copywriter in A/B Split Testing Situation

Split Testing SoftwareThis headline got me thinking…

“CAN A COMPUTER BEAT A COPYWRITER? “Impossible!” Said One of the World’s Top Copywriters Until He Got His Butt Whipped By An Uncanny New Software Program Called “Glyphius!”

That was the headline for a new piece of software that came highly recommended to me from Michel Fortin (arguably the world’s best online copywriter).

So I decided to give it a try with a real world experiment.

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What Idea Do You Like Best?

Membership IdeasPicking a name for a new product is tough but when you’ve been given over 400+ good suggestions… narrowing it down to 5 finalists is REALLY tough!That’s what happened recently when we were given hundreds of “name” ideas for our new membership website - over 127 people participated with an average of 4-8 ideas each!

We found it extremely difficult to narrow it down to 5 finalists so we picked 10 :)

Now we need your help and your vote…

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Affiliate Management Ideas on PayPal Radio

PayPal Radio

Recently I was interviewed by PayPal Radio on the subject of Affiliate Management. I’ve included the interview below if you’d like to take a listen.In it we discussed:

  • Why affiliate management is so important for today’s online merchants
  • How to measure the success of an affiliate program
  • Where to focus your time when managing an affiliate program
  • Common affiliate management mistakes
  • and much more!

It’s always interesting being interview by the radio because you obviously have to keep your comments short and to the point. In a way I found it tough because I get so excited about this material and could go on for days :)

Anyway there are some golden nuggets in this brief interview so enjoy!

 
icon for podpress  Stu McLaren - PayPal Radio Interview: Play Now | Play in Popup | Download

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