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Archive for November, 2007

iYule and The iPod

iYuleHave you ever come across something and said to yourself, why didn’t someone think of that before?

That was my reaction when I saw iYule (www.iYule.tv).

As described on the website, iYule is a “30-minute Yule Log video for iPods, iPhone, Zunes and more!”.  Basically, it’s a video of a fireplace complete with soothing background music and the snap, crackle and pop of a real fireplace.

Here’s why I like this idea…

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How To Get High Quality Salesletter Graphics… Cheap!

Website GraphicsI get asked all the time…

Who does your website graphics?

Well there’s actually 3 answers to that.

For my business, I broke my graphic requirements into 3 different categories:

  1. Headers, Footers and Product Shots
  2. Graphics for Physical Products
  3. Salesletter Graphics

Each group are unique which is why I don’t have the same designer do everything. So let’s take a look at who actually does the designing for each group of graphics (I think you’ll be surprised when you get to category 3 - Salesletter Graphics).

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Marketing Magic

Amy and Stu McLarenWhen done right, marketing can bring so much enjoyment to your life.

For example, I recently married my beautiful wife Amy (pictures below :)). Leading up that wedding we obviously had a whack of bills to pay. Photographers, caterers, fees for the church, DJ, limo the list goes on and on.

Well when these bills hit all at once, it can be quite overwhelming.

Perhaps you’ve experienced a similar situation either for your own wedding, kids going off to college, Christmas bills or you’ve been hit with a big tax bill..

When this happens, your mind goes into overdrive thinking about all the possible ways you can generate some extra cash.

Personally, I find I’m most creative when I’m most desperate :)

The good news is, marketing can save the day. It did for me and here’s how…

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Cheap Royalty Free Music

Stock 20 AudioIf you create any kind of information product, podcasts, online videos or teleseminars, then you are going to love this valuable resource that I’ve been using in my business.

It’s a website that sells royalty free music.

That means you can use this music pretty much however you like (please see terms and conditions for full details) in the production of your information products, podcasts, websites or wherever else you see fit.

The best part about this site is not only the selection but…

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