The year was 2004.

I had just finished my very first product and I was beaming from ear to ear.

The next step was to actually “sell it”.

But how?

Well I had heard about this thing called “Google Adwords”.

“It’s super simple” they said.

“Just a couple clicks and then WHAMO… tons of traffic to your site.”

Sounds easy right?

I thought so and so I jumped right in.

Sure enough, it only took a couple clicks and I was all setup and ready to go.

Then I “flipped the switch”.

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