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	<title>Comments on: Acres of Diamonds in Marketing</title>
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	<link>http://myideaguy.com/blog/acres-of-diamonds-in-marketing/</link>
	<description>Tips, Tricks and Strategies For Online Marketing Success!</description>
	<pubDate>Thu, 20 Nov 2008 12:07:32 +0000</pubDate>
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		<title>By: Lark</title>
		<link>http://myideaguy.com/blog/acres-of-diamonds-in-marketing/#comment-319</link>
		<dc:creator>Lark</dc:creator>
		<pubDate>Fri, 06 Jul 2007 03:53:16 +0000</pubDate>
		<guid isPermaLink="false">http://myideaguy.com/blog/acres-of-diamonds-in-marketing/#comment-319</guid>
		<description>Your post was received as a fine complement to the video, Stu! And I always appreciate your perspectives about marketing.

I watched the video twice; and is my habit, the tears began to form in my eyes, and I smiled a big spontaneous smile - all at the same time.

And fortunately... it's this kind of experience... most often felt... when I'm alone.

Trust - and the confidence to be guided accordingly by it - has become the one dominating influence in my day-to-day interactions...

... Beginning with that ongoing conversation with my inner muse... dancing - not marching - to a drumbeat of my own creation.

A lot like our opera-singing friend! 

So I'm still not so sure about wanting to prey upon people's neuroses - their false beliefs, emotional baggage, fear of failure, and the like.

Nor am I one for coercion - employing stealth or overt tactics... for the sole purpose... of influencing or persuading.

I remain, however, a huge fan of following your dreams and creating a unique vision for cooperation and collaboration with others - since all of us must sell... something. 

If one sees his/her role in life to be an agent for change... then I applaud it...

... Particularly if... it can be accomplished in a similar manner... as our inspiring opera singer has done... in the video you've shared.

Pure joy and ecstatic truth - whatever else could be so right or so powerful?

Thanks for the link to Acres of Diamonds too!</description>
		<content:encoded><![CDATA[<p>Your post was received as a fine complement to the video, Stu! And I always appreciate your perspectives about marketing.</p>
<p>I watched the video twice; and is my habit, the tears began to form in my eyes, and I smiled a big spontaneous smile - all at the same time.</p>
<p>And fortunately&#8230; it&#8217;s this kind of experience&#8230; most often felt&#8230; when I&#8217;m alone.</p>
<p>Trust - and the confidence to be guided accordingly by it - has become the one dominating influence in my day-to-day interactions&#8230;</p>
<p>&#8230; Beginning with that ongoing conversation with my inner muse&#8230; dancing - not marching - to a drumbeat of my own creation.</p>
<p>A lot like our opera-singing friend! </p>
<p>So I&#8217;m still not so sure about wanting to prey upon people&#8217;s neuroses - their false beliefs, emotional baggage, fear of failure, and the like.</p>
<p>Nor am I one for coercion - employing stealth or overt tactics&#8230; for the sole purpose&#8230; of influencing or persuading.</p>
<p>I remain, however, a huge fan of following your dreams and creating a unique vision for cooperation and collaboration with others - since all of us must sell&#8230; something. </p>
<p>If one sees his/her role in life to be an agent for change&#8230; then I applaud it&#8230;</p>
<p>&#8230; Particularly if&#8230; it can be accomplished in a similar manner&#8230; as our inspiring opera singer has done&#8230; in the video you&#8217;ve shared.</p>
<p>Pure joy and ecstatic truth - whatever else could be so right or so powerful?</p>
<p>Thanks for the link to Acres of Diamonds too!</p>
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		<title>By: Tsufit</title>
		<link>http://myideaguy.com/blog/acres-of-diamonds-in-marketing/#comment-318</link>
		<dc:creator>Tsufit</dc:creator>
		<pubDate>Fri, 06 Jul 2007 03:30:15 +0000</pubDate>
		<guid isPermaLink="false">http://myideaguy.com/blog/acres-of-diamonds-in-marketing/#comment-318</guid>
		<description>Stu,
I totally agree. Well almost totally. Cheryl has a good point too. 
There is a lot of garbage out there! But I don't think you're saying we should put out garbage. 

What I understand you to be saying is that if we wait till we get it perfect, we'll never get it out there. And having perfectionistic tendencies myself, (Case in point: my book Step Into The Spotlight! --'Cause ALL Business is Show Business! has been done since last fall and I'm waiting till April 2008 to release it so I can get it "perfect"), it was one of the most liberating things I ever heard when I heard Matt Bacak say the same phrase you quoted "You don't have to get it perfect. Just get it going." I repeated that to myself as a mantra, while creating a DVD and 3 audio products and it was the only thing that kept me going.

I think the truth lies between what you've said and what Cheryl said. My book has to be amazing, (my credibility rides on it) but the DVD's and audio CD's should have that "aw shucks" reality feel to them. I think that will make them even more appealing than the slick 80's type ones with the corporate music. We've all heard 'em.

Stu, one of the your most appealing qualities, is how refreshingly "real" you are. I said something similar recently to Russell Brunson. The information marketing world needs more guys like you guys.
That's enough flattery for you!
Tsufit
www.secretsfromthespotlight.com</description>
		<content:encoded><![CDATA[<p>Stu,<br />
I totally agree. Well almost totally. Cheryl has a good point too.<br />
There is a lot of garbage out there! But I don&#8217;t think you&#8217;re saying we should put out garbage. </p>
<p>What I understand you to be saying is that if we wait till we get it perfect, we&#8217;ll never get it out there. And having perfectionistic tendencies myself, (Case in point: my book Step Into The Spotlight! &#8211;&#8217;Cause ALL Business is Show Business! has been done since last fall and I&#8217;m waiting till April 2008 to release it so I can get it &#8220;perfect&#8221;), it was one of the most liberating things I ever heard when I heard Matt Bacak say the same phrase you quoted &#8220;You don&#8217;t have to get it perfect. Just get it going.&#8221; I repeated that to myself as a mantra, while creating a DVD and 3 audio products and it was the only thing that kept me going.</p>
<p>I think the truth lies between what you&#8217;ve said and what Cheryl said. My book has to be amazing, (my credibility rides on it) but the DVD&#8217;s and audio CD&#8217;s should have that &#8220;aw shucks&#8221; reality feel to them. I think that will make them even more appealing than the slick 80&#8217;s type ones with the corporate music. We&#8217;ve all heard &#8216;em.</p>
<p>Stu, one of the your most appealing qualities, is how refreshingly &#8220;real&#8221; you are. I said something similar recently to Russell Brunson. The information marketing world needs more guys like you guys.<br />
That&#8217;s enough flattery for you!<br />
Tsufit<br />
<a href="http://www.secretsfromthespotlight.com" rel="nofollow">http://www.secretsfromthespotlight.com</a></p>
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		<title>By: cherylwright</title>
		<link>http://myideaguy.com/blog/acres-of-diamonds-in-marketing/#comment-317</link>
		<dc:creator>cherylwright</dc:creator>
		<pubDate>Thu, 05 Jul 2007 23:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://myideaguy.com/blog/acres-of-diamonds-in-marketing/#comment-317</guid>
		<description>Stu,

I can see where you're coming from, but don't totally agree. 

Yes, I agree that you need to 'just do it' but you also need to ensure the product is correct and ready to publish before putting it out there. 

I have many published books, most of them non-fiction or informational products. By not ensuring they are 100% ready and the best they can be, you risk setting yourself up for a fall. 

Anyone who purchases a product expects that it has been edited and is error-free, as they should.  They also expect the information to be totally correct and fully researched, as they should. 

As a professional writer and internet marketer, I leave my info products to sit for a couple of weeks and then go over them again.  It would be foolish to sell anything that is not perfect, or contains spelling errors (etc).

If you want to be seen as an expert, and by writing/selling informational products you will be, then you need to ensure your work is the very best it possibly can be. 

In my opinion, the best way to 'humanize' yourself is to have an ezine/newsletter where your subscribers can get to know you.  These are your future customers, and will soon become repeat buyers PROVIDED you give them good quality and value for money. 

But don't just sell to them, teach them as well, and they will become loyal followers for many years. 

  

Cheryl</description>
		<content:encoded><![CDATA[<p>Stu,</p>
<p>I can see where you&#8217;re coming from, but don&#8217;t totally agree. </p>
<p>Yes, I agree that you need to &#8216;just do it&#8217; but you also need to ensure the product is correct and ready to publish before putting it out there. </p>
<p>I have many published books, most of them non-fiction or informational products. By not ensuring they are 100% ready and the best they can be, you risk setting yourself up for a fall. </p>
<p>Anyone who purchases a product expects that it has been edited and is error-free, as they should.  They also expect the information to be totally correct and fully researched, as they should. </p>
<p>As a professional writer and internet marketer, I leave my info products to sit for a couple of weeks and then go over them again.  It would be foolish to sell anything that is not perfect, or contains spelling errors (etc).</p>
<p>If you want to be seen as an expert, and by writing/selling informational products you will be, then you need to ensure your work is the very best it possibly can be. </p>
<p>In my opinion, the best way to &#8216;humanize&#8217; yourself is to have an ezine/newsletter where your subscribers can get to know you.  These are your future customers, and will soon become repeat buyers PROVIDED you give them good quality and value for money. </p>
<p>But don&#8217;t just sell to them, teach them as well, and they will become loyal followers for many years. </p>
<p>Cheryl</p>
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