Recently I was interviewed by PayPal Radio on the subject of Affiliate Management. I’ve included the interview below if you’d like to take a listen.In it we discussed:

• Why affiliate management is so important for today’s online merchants
• How to measure the success of an affiliate program
• Where to focus your time when managing an affiliate program
• Common affiliate management mistakes
• and much more!

It’s always interesting being interview by the radio because you obviously have to keep your comments short and to the point. In a way I found it tough because I get so excited about this material and could go on for days

Anyway there are some golden nuggets in this brief interview so enjoy!

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About The Author
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Stu McLaren is a sought after marketing consultant for small business owners. He specializes in helping entrepreneurs leverage the internet in their marketing activities and is well known for his expertise in building and managing highly profitable affiliate programs.

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Other Websites of Interest:
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IdeaSeminar.com
MarketingWebGraphics.com
GetStartedWithInternetMarketing.com
GetStartedWithInfoMarketing.com
BasicListBuilding.com