Armand Morin’s Relaunch Video
After the Prediction Call, the message was clear…
“If You Can’t Keep Up, You’ll Be Left Behind”
Several speakers including Rich Schefren and Jeff Walker spoke about the importance of producing high quality content and how that will play a bigger and bigger role in your marketing process.
But Jeff also said one more thing that caught my attention…
He said, “Content alone, won’t be enough”.
That’s when he revealed the other “ingredient” you need to include if you want to maximize sales…
Content + The Pass It On Factor
This basically means you need to give people something to talk about. If you don’t, you’ll lose people.
If you do, then they will tell everyone.
So what are some good examples of this balance between content and the “pass it on” factor?
This one from Armand Morin certainly fits the bill:
After watching this video, it’s easy to see why it’s getting an 82% optin rate. It contains a high “curiosity” factor which is compels people to want to learn more.
It also works well because the video is of tremendous quality.
So what’s the moral of the story?
- Create great content.
- Package it with a reason people would want to pass it on.
- Test and tweak.
If you haven’t done so yet, I highly recommend you watch the video above just to see this process in action. It’s a fascinating case study of psychology and marketing combined into one.
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About The Author
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Stu McLaren is an trainer, consultant and affiliate manager for some of the world's top internet marketers. Access his free training sessions by entering your name and email in the form provided below in the "Get Updated" section.
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Other Websites of Interest:
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IdeaSeminar.com
MarketingWebGraphics.com
GetStartedWithInternetMarketing.com
GetStartedWithInfoMarketing.com
BasicListBuilding.com
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English nanny said,
January 15, 2008 @ 2:12 pm
This is a great addition as I have always been taught that good content is enough. Too be able to add a give away addition to your content seems something that everyone should teach. Now I have to package all my ebooks etc in such a way that people want to pass the website and my details on to their friends and family.
paulcline7 said,
January 28, 2008 @ 4:55 pm
Amazing quality! I can see why so may are opting in!
I try to use these principles when I write my articles and post them on E-Zine Articles … I want the reader to get tremendous value and feel compelled to share the info / link with others! My E-zine articles have really gotten me a lot of traffic for my business Advanced Training Seminars and lots of people to my website http://www.advancedtrainingseminars.com .
I am very careful only to put high-quality content on my website and all my seminars are chuck-full of high quality information and extras!
Paul Cline - Advanced Training Seminars (St. Petersburg/ Sarasota / Tampa Bay Area) http://www.advancedtrainingseminars.com