After the Prediction Call, the message was clear…

“If You Can’t Keep Up, You’ll Be Left Behind”

Several speakers including Rich Schefren and Jeff Walker spoke about the importance of producing high quality content and how that will play a bigger and bigger role in your marketing process.

But Jeff also said one more thing that caught my attention…

He said, “Content alone, won’t be enough”.

That’s when he revealed the other “ingredient” you need to include if you want to maximize sales…

Content + The Pass It On Factor

This basically means you need to give people something to talk about. If you don’t, you’ll lose people.

If you do, then they will tell everyone.

So what are some good examples of this balance between content and the “pass it on” factor?

This one from Armand Morin certainly fits the bill:

See The Video Optin Page

After watching this video, it’s easy to see why it’s getting an 82% optin rate. It contains a high “curiosity” factor which is compels people to want to learn more.

It also works well because the video is of tremendous quality.

So what’s the moral of the story?

1. Create great content.
2. Package it with a reason people would want to pass it on.
3. Test and tweak.

If you haven’t done so yet, I highly recommend you watch the video above just to see this process in action. It’s a fascinating case study of psychology and marketing combined into one.

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About The Author
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Stu McLaren is a sought after marketing consultant for small business owners. He specializes in helping entrepreneurs leverage the internet in their marketing activities and is well known for his expertise in building and managing highly profitable affiliate programs.

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Other Websites of Interest:
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IdeaSeminar.com
MarketingWebGraphics.com
GetStartedWithInternetMarketing.com
GetStartedWithInfoMarketing.com
BasicListBuilding.com