Recently I read an article by marketer Clayton Makepeace on the topic of “Secrets”.
It immediately pulled me in and by the end of the article my mind was racing with new ideas for upcoming promotions and campaigns.
With permission, I’m sharing the article verbatim below.
Enjoy…
Recently, I decided to reread a letter than one of my best friends wrote to a small group of us.
To give you a little background on the story, he unfortunately had experienced some “life challenges” and soon discovered that many things in his life were out of whack.
He found himself buried in his business and was constantly squeezed for time.
There was no time for sports (which he loves).
No time for friends (which he values).
… and no time for loved ones (which he cherishes).
Can you relate?
If you’ve ever experienced any of these things then I highly recommend you read the letter he wrote to us. It will touch you deeply and will help you get back on track if you find yourself sliding away from what’s most important to you in your life.
Choice
(thank you Jer for allowing me to share this)
Every year for my wife’s birthday we go out to a really nice steakhouse.
She loves steak and it’s become a little tradition.
The two of us go back and forth joking all day long as far as what kind of steak we are going to get and inevitably, our mouths are watering before we even walk into the restaurant.
However, recently, we almost had a bad experience but we were pleasantly surprised with how the restaurant handled the situation and now we can’t stop telling everyone about it. It’s a wonderful example of how great customer service can turn a negative into a positive marketing event.
Take a look… Read the rest of this entry »
If you are an entrepreneur, you probably live and die by all your ideas.
Personally, I love great ideas.
When I see unique and unusual business ideasкомпютри, my mind goes into overdrive and I immediately start thinking about all kinds of new possibilities.
Can you relate?
Well, a few years ago, one of my business mentors did something that dramatically changed my perspective regarding the true value of an idea.
His demonstration was so impactful that it completely altered the way I approach business.
Here’s what happened…
Recently, I was engaged in a fascinating conversation.
A bunch of guys on my soccer team and I were discussing (of all things)… getting our hair cut!
It all started when someone made a comment about my freshly groomed crop. Well that comment led to another and before I knew it, an amazing set of business lessons came to the surface.
Here’s what I mean…
It didn’t take long for the ideas to start flowing at this year’s Idea Incubator.
However, there was one theme that ran through the entire event…
“Ideas Are Worthless Without Implementation”
With our star studded panel of experts including Armand Morin, Alex Mandossian, Ray Edwards, Michel & Sylvie Fortin, Jermaine Griggs, Simon Leung and Matt Bacak, everyone was extremely pleased with the content that was shared.
There were many highlights that stand out including our interactive round table sessions (see pics below), Alex’s “Freedom Cry”, Jermaine’s “Preacher Towel” and the surprise birthday cake 
However, there was one portion of the seminar that REALLY stood out for me personally. At the end of my final presentation one of the seminar attendees stood up and did something that completely shocked me.
After the Prediction Call, the message was clear…
“If You Can’t Keep Up, You’ll Be Left Behind”
Several speakers including Rich Schefren and Jeff Walker spoke about the importance of producing high quality content and how that will play a bigger and bigger role in your marketing process.
But Jeff also said one more thing that caught my attention…
He said, “Content alone, won’t be enough”.
That’s when he revealed the other “ingredient” you need to include if you want to maximize sales…
Have you ever wondered how some people are able to jump on a trend right when it’s hot?They seem to “know” what’s coming and immediately take advantage of it.
Think Steve Jobs and music.
How did he know that most of us would prefer to carry music around with us but it had to be convenient and look cool?
…PLUS…
He somehow “knew” people would much rather buy music by the “song” instead of the “album”.
His ability to predict what the market wanted gave him a distinct advantage.
Would you like the same advantage?
I get asked all the time…
Who does your website graphics?
Well there’s actually 3 answers to that.
For my business, I broke my graphic requirements into 3 different categories:
Each group are unique which is why I don’t have the same designer do everything. So let’s take a look at who actually does the designing for each group of graphics (I think you’ll be surprised when you get to category 3 - Salesletter Graphics).
When done right, marketing can bring so much enjoyment to your life.
For example, I recently married my beautiful wife Amy (pictures below :)). Leading up that wedding we obviously had a whack of bills to pay. Photographers, caterers, fees for the church, DJ, limo the list goes on and on.
Well when these bills hit all at once, it can be quite overwhelming.
Perhaps you’ve experienced a similar situation either for your own wedding, kids going off to college, Christmas bills or you’ve been hit with a big tax bill..
When this happens, your mind goes into overdrive thinking about all the possible ways you can generate some extra cash.
Personally, I find I’m most creative when I’m most desperate
The good news is, marketing can save the day. It did for me and here’s how…
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