· Filed under Affiliate Marketing
Recently I was interviewed by PayPal Radio on the subject of Affiliate Management. I’ve included the interview below if you’d like to take a listen.In it we discussed:
- Why affiliate management is so important for today’s online merchants
- How to measure the success of an affiliate program
- Where to focus your time when managing an affiliate program
- Common affiliate management mistakes
- and much more!
It’s always interesting being interview by the radio because you obviously have to keep your comments short and to the point. In a way I found it tough because I get so excited about this material and could go on for days 
Anyway there are some golden nuggets in this brief interview so enjoy!
Stu McLaren - PayPal Radio Interview:
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· Filed under Affiliate Marketing, General Marketing, Information Marketing, Online Marketing, Teleseminars, Upcoming Events
Today I sat back and smiled (you will in a minute once you find out why).
Before I tell you what happened today, let me set the stage by sharing a related story from 4 years ago.
Picture this…
I had just graduated university.
No money.
No contacts.
But I had a deep hunger to build my own business… even though I didn’t exactly know what that business was going to be (smile).
However, here’s what happened…
Read the rest of this entry »
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· Filed under Affiliate Marketing, Teleseminars, Upcoming Events
It’s inevitable in every market…
Situations happen where a major change is needed because ‘old’ strategies are over used…
…or are they? (read on to find out)
Unfortunately this October and November caused anyone serious in the ‘affiliate’ industry a lot of grief (us included).
What use to be fairly easy became a continuous uphill battle that just seemed to get harder and harder everyday that went by during those months.
In case you haven’t guessed it, I’m referring to the barrage of product launches that flooded the marketplace.
Here’s why they caused a lot of damage… Read the rest of this entry »
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· Filed under Affiliate Marketing, Online Marketing
Recently I spoke at two different seminars and even though both presentations were different, there was one thing I emphasized right at the beginning.
There Is A Shift In The Online Marketplace
Average marketers are getting good.
Good marketers are getting great.
Great marketers are making such a HUGE leap in their marketing that it’s making it virtually impossible to catch up - especially if you don’t recognize important trends early on.
In the affiliate marketing industry one of those important trends is starting to take place… Read the rest of this entry »
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