Every year for my wife’s birthday we go out to a really nice steakhouse.

She loves steak and it’s become a little tradition.

The two of us go back and forth joking all day long as far as what kind of steak we are going to get and inevitably, our mouths are watering before we even walk into the restaurant.

However, recently, we almost had a bad experience but we were pleasantly surprised with how the restaurant handled the situation and now we can’t stop telling everyone about it. It’s a wonderful example of how great customer service can turn a negative into a positive marketing event.

Take a look… Read the rest of this entry »