I get asked all the time…

Who does your website graphics?

Well there’s actually 3 answers to that.

For my business, I broke my graphic requirements into 3 different categories:

1. Headers, Footers and Product Shots
2. Graphics for Physical Products
3. Salesletter Graphics

Each group are unique which is why I don’t have the same designer do everything. So let’s take a look at who actually does the designing for each group of graphics (I think you’ll be surprised when you get to category 3 - Salesletter Graphics).

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If you create any kind of information product, podcasts, online videos or teleseminars, then you are going to love this valuable resource that I’ve been using in my business.

It’s a website that sells royalty free music.

That means you can use this music pretty much however you like (please see terms and conditions for full details) in the production of your information products, podcasts, websites or wherever else you see fit.

The best part about this site is not only the selection but…

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After reading a couple posts on CopyBlogger this morning I was inspired to create this post.

This question is straight forward and right to the point…

What’s Stopping You From Creating
Your First Info Product?

Creating an information product can easily be one of the most profitable activities for any online business and yet so many have not bothered to create one.

Did I mention that the profit margins are enormous?

Knowing that, what’s holding you back from getting yours completed?

Feel free to openly share by adding your comments below.

Today I sat back and smiled (you will in a minute once you find out why).

Before I tell you what happened today, let me set the stage by sharing a related story from 4 years ago.

Picture this…

I had just graduated university.

No money.

No contacts.

But I had a deep hunger to build my own business… even though I didn’t exactly know what that business was going to be (smile).

However, here’s what happened…

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There’s no doubt that creating and marketing information products can be extremely profitable but I was reminded recently of a major secondary benefit.

Interestingly enough, it has nothing to do with making money.

It has nothing to do with building a bigger list.

It also has nothing to do with getting more traffic or increasing conversions.

However, this benefit is so powerful that it naturally turns prospects into customers and customers into life-long evangelists who are eager to buy from you again and again.

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It’s rare that a new product or service have massive success, in a very short period of time, without creating some kind of buzz in the marketplace.

Ironically, it’s this “buzz” that seems to increase the popularity of the product even further and it begins to take on a life of it’s own and very little marketing is needed.

It’s called Viral Marketing and that’s exactly… Read the rest of this entry »

If you have a product (of any kind) one of the fastest and easiest ways to multiply your profits is to repackage what you have.

Best-selling author Seth Godin did it.

U2 has done it.

Heck, even Oprah has done it.

And now you’re starting to see many other major companies do it as well (some are listed later in this article).

Why?

People consume things in different ways. By offering alternative options you can cater to a wider audience and yet your product can be much more targeted. The great news is Read the rest of this entry »