After the Prediction Call, the message was clear…

“If You Can’t Keep Up, You’ll Be Left Behind”

Several speakers including Rich Schefren and Jeff Walker spoke about the importance of producing high quality content and how that will play a bigger and bigger role in your marketing process.

But Jeff also said one more thing that caught my attention…

He said, “Content alone, won’t be enough”.

That’s when he revealed the other “ingredient” you need to include if you want to maximize sales…

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I get asked all the time…

Who does your website graphics?

Well there’s actually 3 answers to that.

For my business, I broke my graphic requirements into 3 different categories:

1. Headers, Footers and Product Shots
2. Graphics for Physical Products
3. Salesletter Graphics

Each group are unique which is why I don’t have the same designer do everything. So let’s take a look at who actually does the designing for each group of graphics (I think you’ll be surprised when you get to category 3 – Salesletter Graphics).

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Have you ever had your ego bruised?

I have and it happened recently.

Let me explain…

It was one of those late night brainstorms when I had an idea with enormous potential.

I couldn’t sit still.

My eyes widened as I immediately started mapping out all the possibilities.

I even registered the domain names and started to get everything set up.

Here’s the problem…

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Today I sat back and smiled (you will in a minute once you find out why).

Before I tell you what happened today, let me set the stage by sharing a related story from 4 years ago.

Picture this…

I had just graduated university.

No money.

No contacts.

But I had a deep hunger to build my own business… even though I didn’t exactly know what that business was going to be (smile).

However, here’s what happened…

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As part of the Idea Incubator training series, Armand Morin discussed something interesting that got me thinking.

He talked about the popularity of Google Adwords and how so many people are using them which is driving up the costs of advertising there.

That’s when he said something that triggered a thought about another alternative solution.

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For Christmas, Amy gave me a present I really wanted (that’s him on the right!).

Obe has made our lives a lot more entertaining but he’s also increased my household chores!

However, after a couple of weeks with this “present”, I’ve discovered a secondary benefit and it made me realize what I had been missing out on.

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Recently I spoke at two different seminars and even though both presentations were different, there was one thing I emphasized right at the beginning.

There Is A Shift In The Online Marketplace

Average marketers are getting good.

Good marketers are getting great.

Great marketers are making such a HUGE leap in their marketing that it’s making it virtually impossible to catch up – especially if you don’t recognize important trends early on.

In the affiliate marketing industry one of those important trends is starting to take place… Read the rest of this entry »

It’s rare that a new product or service have massive success, in a very short period of time, without creating some kind of buzz in the marketplace.

Ironically, it’s this “buzz” that seems to increase the popularity of the product even further and it begins to take on a life of it’s own and very little marketing is needed.

It’s called Viral Marketing and that’s exactly… Read the rest of this entry »

This will get a bit personal…

It’s worth the read because I also share a 62 page report with you that I know you’ll absolutely devour…plus it won’t cost a thing!

When I personally read this report, I felt like I was nodding my head in agreement the whole way through.

I couldn’t put it down and that’s why I want to share it with you.

Interested? Read the rest of this entry »