Recently I read an article by marketer Clayton Makepeace on the topic of “Secrets”.
It immediately pulled me in and by the end of the article my mind was racing with new ideas for upcoming promotions and campaigns.
With permission, I’m sharing the article verbatim below.
Enjoy…
Recently, I was engaged in a fascinating conversation.
A bunch of guys on my soccer team and I were discussing (of all things)… getting our hair cut!
It all started when someone made a comment about my freshly groomed crop. Well that comment led to another and before I knew it, an amazing set of business lessons came to the surface.
Here’s what I mean…
Great marketing ideas are the fuel to your marketing success.
That’s why when I see something creative and effective, I take note.
For example, learning to sell books fast is one of the skills every author wants to master. However, the problem is most don’t know how to do it (including some of the best-selling authors you see on the NY Times Best Sellers List).
My good friend Alex Mandossian has been working with some very high profile authors showing them exactly how to sell books by the thousands with very little effort with his Virtual Book Tour System.
With that said, what grabbed my attention the most was observing how Alex has been marketing his course.
Before I share some examples of what I observed, let me say this…
Yesterday the door bell rang…
Now the fact that the door bell rang may not sound strange but we just moved into a new home so many of our friends don’t even know where our new house is yet. Therefore random visitors have been an unusual circumstance.
So I opened the door and there he was…
A saleslman!
Wow it didn’t take long until the vultures jump all over the new prey in the neighborhood.
So being the nice guy I am, I listened to his offer because I’m always interested in how others describe the value of their products.
But here’s what happened… Read the rest of this entry »
If you have a product (of any kind) one of the fastest and easiest ways to multiply your profits is to repackage what you have.
Best-selling author Seth Godin did it.
U2 has done it.
Heck, even Oprah has done it.
And now you’re starting to see many other major companies do it as well (some are listed later in this article).
Why?
People consume things in different ways. By offering alternative options you can cater to a wider audience and yet your product can be much more targeted. The great news is Read the rest of this entry »
Lately, we’ve been spending a lot of money.
Amy (my girlfriend) and I just finished building a new house so there have been all kinds of high priced items we needed to purchase. With that being said, I have learned an aweful lot about what works and what doesn’t when it comes to selling high priced items.
Here’s my Top 5 Tips for Selling High Priced Items: Read the rest of this entry »
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