Great marketing ideas are the fuel to your marketing success.

That’s why when I see something creative and effective, I take note.

For example, learning to sell books fast is one of the skills every author wants to master. However, the problem is most don’t know how to do it (including some of the best-selling authors you see on the NY Times Best Sellers List).

My good friend Alex Mandossian has been working with some very high profile authors showing them exactly how to sell books by the thousands with very little effort with his Virtual Book Tour System.

With that said, what grabbed my attention the most was observing how Alex has been marketing his course.

Before I share some examples of what I observed, let me say this…

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Today I sat back and smiled (you will in a minute once you find out why).

Before I tell you what happened today, let me set the stage by sharing a related story from 4 years ago.

Picture this…

I had just graduated university.

No money.

No contacts.

But I had a deep hunger to build my own business… even though I didn’t exactly know what that business was going to be (smile).

However, here’s what happened…

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There’s no doubt that creating and marketing information products can be extremely profitable but I was reminded recently of a major secondary benefit.

Interestingly enough, it has nothing to do with making money.

It has nothing to do with building a bigger list.

It also has nothing to do with getting more traffic or increasing conversions.

However, this benefit is so powerful that it naturally turns prospects into customers and customers into life-long evangelists who are eager to buy from you again and again.

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For Christmas, Amy gave me a present I really wanted (that’s him on the right!).

Obe has made our lives a lot more entertaining but he’s also increased my household chores!

However, after a couple of weeks with this “present”, I’ve discovered a secondary benefit and it made me realize what I had been missing out on.

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It’s inevitable in every market…

Situations happen where a major change is needed because ‘old’ strategies are over used…

…or are they? (read on to find out)

Unfortunately this October and November caused anyone serious in the ‘affiliate’ industry a lot of grief (us included).

What use to be fairly easy became a continuous uphill battle that just seemed to get harder and harder everyday that went by during those months.

In case you haven’t guessed it, I’m referring to the barrage of product launches that flooded the marketplace.

Here’s why they caused a lot of damage… Read the rest of this entry »

Last month something special happened to me. I met someone who has had a tremendous influence on my both my personal and professional life.

I’ve read his biography…

I’ve admired his business accomplishments…

I even religiously watched his TV show!

Then it came through to my Inbox this afternoon - my picture with Sir Richard Branson :)  Read the rest of this entry »