Great marketing ideas are the fuel to your marketing success.

That’s why when I see something creative and effective, I take note.

For example, learning to sell books fast is one of the skills every author wants to master. However, the problem is most don’t know how to do it (including some of the best-selling authors you see on the NY Times Best Sellers List).

My good friend Alex Mandossian has been working with some very high profile authors showing them exactly how to sell books by the thousands with very little effort with his Virtual Book Tour System.

With that said, what grabbed my attention the most was observing how Alex has been marketing his course.

Before I share some examples of what I observed, let me say this…

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Have you ever had your ego bruised?

I have and it happened recently.

Let me explain…

It was one of those late night brainstorms when I had an idea with enormous potential.

I couldn’t sit still.

My eyes widened as I immediately started mapping out all the possibilities.

I even registered the domain names and started to get everything set up.

Here’s the problem…

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Today I sat back and smiled (you will in a minute once you find out why).

Before I tell you what happened today, let me set the stage by sharing a related story from 4 years ago.

Picture this…

I had just graduated university.

No money.

No contacts.

But I had a deep hunger to build my own business… even though I didn’t exactly know what that business was going to be (smile).

However, here’s what happened…

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There’s no doubt that creating and marketing information products can be extremely profitable but I was reminded recently of a major secondary benefit.

Interestingly enough, it has nothing to do with making money.

It has nothing to do with building a bigger list.

It also has nothing to do with getting more traffic or increasing conversions.

However, this benefit is so powerful that it naturally turns prospects into customers and customers into life-long evangelists who are eager to buy from you again and again.

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It’s inevitable in every market…

Situations happen where a major change is needed because ‘old’ strategies are over used…

…or are they? (read on to find out)

Unfortunately this October and November caused anyone serious in the ‘affiliate’ industry a lot of grief (us included).

What use to be fairly easy became a continuous uphill battle that just seemed to get harder and harder everyday that went by during those months.

In case you haven’t guessed it, I’m referring to the barrage of product launches that flooded the marketplace.

Here’s why they caused a lot of damage… Read the rest of this entry »

I bet you’ll be able to relate to this…

However before I get into the rest of this message I want to let you know that I’ve listed my top 3 lessons from my recent trip to Dan Kennedy’s Info Summit (definitely worth the read).

Yesterday I was working away and started thinking to myself, where did October go?

Then I realized that we are almost through November!

The old saying goes, time flies when you’re having fun but I have a slight modification to add.

Time flies when business is booming!

4 marketing seminars in 2 months is a lot (and I have another one coming up which I’ll tell you about in a second).

Here’s the interesting part…

I’m a sucker.

Yup, a sucker.

I mean, even though Read the rest of this entry »

Last month something special happened to me. I met someone who has had a tremendous influence on my both my personal and professional life.

I’ve read his biography…

I’ve admired his business accomplishments…

I even religiously watched his TV show!

Then it came through to my Inbox this afternoon - my picture with Sir Richard Branson :)  Read the rest of this entry »

Alex Mandossian and Rick Raddatz are gearing up for one of the biggest online events of 2006.

It’s called Virtual Seminar Week and it features over 40 world-class speakers who’ll be presenting on a variety of different topics such as Personal Development, Marketing, Leadership, Fitness and Health, Politics and so much more!

Here’s where it gets interesting… Read the rest of this entry »

“Seminar Season” is upon us and this year I am fortunate to be able to speak at a variety of GREAT events.

During the end of September I’ll be in Minnesota for the Midwest Marketing Conference which is being hosted by Jeff Mills.

This is a high quality event with many excellent speakers such as John Childers, Mitch Carson, Joel Comm, Marc Harty, Tracy Childers and many others.

The attractive part of this conference is Read the rest of this entry »