Comments on: Creating Content For Membership Sites http://myideaguy.com/blog/creating-content-for-membership-sites/ Tips, Tricks and Strategies For Online Marketing Success! Wed, 20 Aug 2008 19:25:15 +0000 http://wordpress.org/?v=2.6 By: Jason http://myideaguy.com/blog/creating-content-for-membership-sites/#comment-323 Jason Sat, 21 Jul 2007 02:22:53 +0000 http://myideaguy.com/blog/creating-content-for-membership-sites/#comment-323 A few days ago you asked for comments from people that belong to memberships sites. I belong to David Allen's GTD Connect site for $48 a month. I joined to improve my productivity skills and get the latest and greatest from David ... the inside track to to say. In that regard, I think you should be scared if you are not able to produce new content frequently. David produces maybe two items of new content a month, sometimes more, but I find for $50 a month I still want more. Once your members get through the existing content catalog, they need new content consistently. If I were you, I would publish a calender of release dates and stick to the plan. Also, I would publish an insider blog of all updates. Otherwise, you get lost on what was released when. Don't do a member podcast because Apple stinks at secure podcasting. You will be flooded with support calls because iTunes does not warn when you enter an invalid user name or password, plus it confirms your login every time you open iTunes, very annoying and bad for your brand. One reason I trust you, Stu, is that you take it easy with the e-mails and play it conservative in your tone. You don't fatigue your customers. I also was a member of the 2k teleseminar secrets. I love Alex, but man ... I am fatigued with Alex e-mails. Every time he does a mailing I get 300 e-mails. (gross overstatement) I love the guy, but gees ... I think I'm under one to many of his pillars. :) Please don't think that if you get enough content to keep your members busy for a few months that will be enough, because eventually they will leave ... but think about the consequences. They join and eventually leave unsatisfied? Ouch, that hurts your future business. But, if you sell a fixed duration membership ... say 4 months for $x or 6 months for $y, that protects your brand and hopefully, your custovers leave happy. They are not on the hook for a purpetual bill and you are not on the hook to produce perpetual content. The best news about the model I mention above is that your cutomers can always join again when they feel they've missed enough of the new updates ... at the end of which they can, again, leave feeling satisifed. I think this is ultimately, what would work the best. And also, consider me. I already belong to a membership site or two. While I would not join another one that bills monthy, I would pay $x one time fee for one that gives me access for an entire year, or 6 months. A few days ago you asked for comments from people that belong to memberships sites.

I belong to David Allen’s GTD Connect site for $48 a month. I joined to improve my productivity skills and get the latest and greatest from David … the inside track to to say. In that regard, I think you should be scared if you are not able to produce new content frequently. David produces maybe two items of new content a month, sometimes more, but I find for $50 a month I still want more.

Once your members get through the existing content catalog, they need new content consistently. If I were you, I would publish a calender of release dates and stick to the plan. Also, I would publish an insider blog of all updates. Otherwise, you get lost on what was released when.

Don’t do a member podcast because Apple stinks at secure podcasting. You will be flooded with support calls because iTunes does not warn when you enter an invalid user name or password, plus it confirms your login every time you open iTunes, very annoying and bad for your brand.

One reason I trust you, Stu, is that you take it easy with the e-mails and play it conservative in your tone. You don’t fatigue your customers. I also was a member of the 2k teleseminar secrets. I love Alex, but man … I am fatigued with Alex e-mails. Every time he does a mailing I get 300 e-mails. (gross overstatement) I love the guy, but gees … I think I’m under one to many of his pillars. :)

Please don’t think that if you get enough content to keep your members busy for a few months that will be enough, because eventually they will leave … but think about the consequences. They join and eventually leave unsatisfied? Ouch, that hurts your future business. But, if you sell a fixed duration membership … say 4 months for $x or 6 months for $y, that protects your brand and hopefully, your custovers leave happy. They are not on the hook for a purpetual bill and you are not on the hook to produce perpetual content.

The best news about the model I mention above is that your cutomers can always join again when they feel they’ve missed enough of the new updates … at the end of which they can, again, leave feeling satisifed.

I think this is ultimately, what would work the best. And also, consider me. I already belong to a membership site or two. While I would not join another one that bills monthy, I would pay $x one time fee for one that gives me access for an entire year, or 6 months.

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