The year was 2004.

I had just finished my very first product and I was beaming from ear to ear.

The next step was to actually “sell it”.

But how?

Well I had heard about this thing called “Google Adwords”.

“It’s super simple” they said.

“Just a couple clicks and then WHAMO… tons of traffic to your site.”

Sounds easy right?

I thought so and so I jumped right in.

Sure enough, it only took a couple clicks and I was all setup and ready to go.

Then I “flipped the switch”.

Hahahaha… I can still remember waiting in anticipation for all this traffic (and sales).

But everytime I “refreshed” my stats, there was only one number that seemed to be going up (and that was the amount of money I was spending!).

“This can’t be right” I said to myself.

So what did I do?

Refresh.

Refresh.

Refresh.

Same result.

“Ahhh.. it’s probably just the time of day.  I’ll leave it overnight and I’m sure when I wake up in the morning everything will be fine and my Inbox will be full of sales”.

So off to bed I went.

Long story short, I convinced myself to wait at least a week before changing anything.

BIG MISTAKE!

By the end of the week I had racked up over $923 worth of Adwords Advertising charges.

However, there was one good thing that came from this…

I DID make some sales

Sorry I should be more specific…

I made ONE sale

It was for $9.97.

So I spent $923 and made $9.97.

Not good.

But all my colleagues were swearing by this Adwords thing telling me how great it was and that they were making a killing with it.

What was I doing wrong?

This video explains it (click below to watch):

Here’s a hint:

I was using:  _R_A_  M_T_C_

Don’t do this otherwise you could make the same mistake I did (and it could cost you like it did me).

Watch this video and learn from my mistake.

Related posts:

1. The Cost of Marketing and Advertising Marketing and advertising the old way can be excruciatingly expensive...
2. Google Adwords Competitor? As part of the Idea Incubator training series, Armand Morin...
3. Using Marketing To Make A Difference Has your life ever been changed by one speech? When...
4. Armand Morin Launches Internet Marketing Newsletter… Sort Of! During the Armand Live event, Armand decided to share his...

Related posts brought to you by Yet Another Related Posts Plugin.