Today I sat back and smiled (you will in a minute once you find out why).
Before I tell you what happened today, let me set the stage by sharing a related story from 4 years ago.
Picture this…
I had just graduated university.
No money.
No contacts.
But I had a deep hunger to build my own business… even though I didn’t exactly know what that business was going to be (smile).
However, here’s what happened…
There’s no doubt that creating and marketing information products can be extremely profitable but I was reminded recently of a major secondary benefit.
Interestingly enough, it has nothing to do with making money.
It has nothing to do with building a bigger list.
It also has nothing to do with getting more traffic or increasing conversions.
However, this benefit is so powerful that it naturally turns prospects into customers and customers into life-long evangelists who are eager to buy from you again and again.
It’s rare that a new product or service have massive success, in a very short period of time, without creating some kind of buzz in the marketplace.
Ironically, it’s this “buzz” that seems to increase the popularity of the product even further and it begins to take on a life of it’s own and very little marketing is needed.
It’s called Viral Marketing and that’s exactly… Read more…
If you have a product (of any kind) one of the fastest and easiest ways to multiply your profits is to repackage what you have.
Best-selling author Seth Godin did it.
U2 has done it.
Heck, even Oprah has done it.
And now you’re starting to see many other major companies do it as well (some are listed later in this article).
Why?
People consume things in different ways. By offering alternative options you can cater to a wider audience and yet your product can be much more targeted. The great news is…
Stu
McLaren helps small business owners get better results from their online
marketing.
He is the co-founder of an online start-up called WishList Products, creators of
the best-selling membership plugin, WishList Member.
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DISCLOSURE - Most articles will contain affiliate links for recommended products or services.
These are personally reviewed by Stu and he'll be compensated for any resulting sales.
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