Recently my wife and I delivered a VERY important presentation to the President of Scholastic Canada and her executive team.
We were pitching them on the idea of getting involved with a campaign that we run for our charity called Write To Give (www.WriteToGive.com).
Getting this kind of opportunity isn’t easy and admittedly, we were nervous.
But here’s what we learned from this experience…
Recently I read an article by marketer Clayton Makepeace on the topic of “Secrets”.
It immediately pulled me in and by the end of the article my mind was racing with new ideas for upcoming promotions and campaigns.
With permission, I’m sharing the article verbatim below.
Enjoy…
Recently, I was engaged in a fascinating conversation.
A bunch of guys on my soccer team and I were discussing (of all things)… getting our hair cut!
It all started when someone made a comment about my freshly groomed crop. Well that comment led to another and before I knew it, an amazing set of business lessons came to the surface.
Here’s what I mean…
Great marketing ideas are the fuel to your marketing success.
That’s why when I see something creative and effective, I take note.
For example, learning to sell books fast is one of the skills every author wants to master. However, the problem is most don’t know how to do it (including some of the best-selling authors you see on the NY Times Best Sellers List).
My good friend Alex Mandossian has been working with some very high profile authors showing them exactly how to sell books by the thousands with very little effort with his Virtual Book Tour System.
With that said, what grabbed my attention the most was observing how Alex has been marketing his course.
Before I share some examples of what I observed, let me say this…
Stu
McLaren helps small business owners get better results from their online
marketing.
He is the co-founder of an online start-up called WishList Products, creators of
the best-selling membership plugin, WishList Member.
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DISCLOSURE - Most articles will contain affiliate links for recommended products or services.
These are personally reviewed by Stu and he'll be compensated for any resulting sales.
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